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Benchmark
In a nutshell, a benchmark is a baseline that serves as a reference point. It is an informed assessment metric used in the financial industry to assess the performance of a certain asset or investment portfolio. Indexes, which are essentially ...
Batch Auctions
Batch auctions are a trading mechanism in which individual orders are grouped together and executed simultaneously. All orders within a batch are settled at the same uniform clearing price. Batch auctions benefit from aggregated liquidity and are a ...
Basket
A basket, when used in the cryptocurrency space, refers to a collection of digital currencies managed as a single asset, minimizing the need for holders to monitor individual currencies continuously. A crypto basket is also used interchangeably with ...
Bandwidth
Bandwidth is quantified by the number of megabytes or gigabytes per second processed on a network. When the bandwidth limit on a network is reached, the data flow becomes insufficient to manage the volume, and connections slow down. In simple terms, ...
Bag
In the first definition, there is no generally agreed-upon threshold at which someone's crypto holding becomes a bag, but it is generally considered to refer to a higher-than-average quantity of that coin. Extremely large holdings of a ...
BIMI
Brand Indicators for Message Identification (BIMI) is an emerging security technology that helps authenticate your email marketing and builds trust with your customers. BIMI works with DKIM, SPF, and DMARC protocols to protect your domain from being ...
BYOD
Bring Your Own Device or “BYOD” is a business and technology policy that allows employees to bring in personal mobile devices and use these devices to access company data, email, etc.
Business Continuity
Activity performed by an organization to ensure that critical business functions will be available to customers, suppliers, regulators, and other entities that must have access to those functions. These activities include many daily chores such as ...
Break/Fix
The term break/fix refers to the fee-for-service method of providing information technology services to businesses. Using this method, an IT solution provider performs services as needed and bills the customer only for the work done.
Bandwidth
A measurement of the amount of data that can be transmitted over a network at any given time. The higher the network’s bandwidth, the greater the volume of data that can be transmitted. Network bandwidth is usually expressed in bits per second (bps); ...
Brand
The experience a customer has with a product or service that makes it different from others in the same category. More than just a name, a brand is where features, benefits, and customer perceptions meet. Successful brands have a unique identity, ...
Banner Ad
A standard horizontal ad placement at the top of a web page. The term “banner” is borrowed from print newspapers. It can refer to the newspaper’s name at the top of the front page or a story headline that spans the full width of the front page. ...
Bounce Rate
The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages. There are many ...
Backlinks
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else. The quality and quantity of your backlinks can help ...
Breadcrumbs
Digital breadcrumbs serve the same purpose. They’re a form of website navigation that shows users the sections they’ve visited in the order they visited them so they can retrace their steps easily.
Brand Identity
The experience a customer has with your product or service visually. A brand identity is made up of elements like the brand’s name, logo, color palette, and type style to convey a distinct brand image to customers. It also includes consistent ...
Bing Ads
Pay-per-click (PPC) ads that run on Bing and Yahoo search engines spanning desktop and mobile devices. Bing Ads is a form of paid search similar to Google Ads, and Google campaigns can be imported easily into Bing. That means you can use both ...
Brand Manager
A marketing professional responsible for making sure the customer’s experience with a brand is brand-worthy. That means all messaging about the brand is aligned with the brand’s values, personality, identity, and target audience. Typical to-dos for a ...
Brand Image
How your customers perceive your products, services, and company. This is ultimately something you can’t control. But the goal of raising awareness of your brand, improving recognition, nurturing favorability, and winning affinity is to grow market ...
Blog
The short form of "web log." A blog is a collection of journal-like articles written about a particular topic and published on a website. New articles are added frequently and comments from users are encouraged. Anyone can publish a blog. Successful ...
Black Hat SEO
Not a great idea. Black hat SEO is an approach to search engine optimization (SEO) that focuses on gaming the system and disregards the human experience. These practices don’t follow search engine rules, and search engines can exclude entire sites ...
Balance Sheet
The Balance Sheet provides the details of assets owned and liabilities owed by a business. It is also an important document to assess the long term financial position and the net worth of a business. A balance sheet will have two sides which ...