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Search Engine Marketing (SEM)
Paid advertising on a search engine results page (SERP). This is also called paid search. Search engine marketing (SEM) ads are used to drive traffic to websites but can include other calls to action, such as making a phone call or visiting a local ...
Ad Copy
Ad copy is a business letter designed to try and convince potential customer that your product or service is worth their time, money and faith. Ad copy is the headline of a display ad, the subject line of a marketing email, the call to action (CTA) ...
Marketing Collateral
Digital or print materials that accompany a primary advertising campaign. Before the internet, “collateral” was practically synonymous with “brochures” that supported traditional TV commercials, such as a savings account brochure from your local bank ...
Ad Network
An online service that allows advertisers to advertise their services for sale on multiple platforms. This area represents different items across many websites. Ad inventory is generally more valuable at certain times. This can depend on the day of ...
Ad Extensions
Specific information you can tack onto your Google Ads to help them perform better. There are several options, including: store location, call button, product pricing, seller rating, app download, and additional website links. Google doesn’t charge ...