Bounce Rate

Bounce Rate

The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages. There are many methods for improving your pages so more users stick around. An offer, call to action (CTA), ad copy, and design can all be optimized through A/B testing.

    • Related Articles

    • Conversion Rate

      The percentage of user actions taken after total clicks on a display ad or other digital asset. Your marketing strategy defines your actions, which commonly include clicking on a second link, downloading an asset such as a B2B (business-to-business) ...

    • Click-Through Rate (CTR)

      The percentage of users who click on the link in your digital marketing message after seeing it. For example, if 10,000 users see your display ad, and 10 users click on it, your click-through rate (CTR) is 0.001 or 0.1%. The same math applies to ...

    • Conversion Rate Optimization (CRO)

      The process of increasing the percentage of users who take the actions you want them to, such as clicking on a website link or purchasing a product online. Two key conversion rate optimization (CRO) strategies are A/B testing and personalized ...

    • Soft Bounce

      An email that is rejected by an email server for a temporary reason. An email may soft bounce if a mailbox is full, the recipient email server is down or offline, or the email message is too large.

    • Annual Percentage Rate (APR)

      (APR) short for Annual Percentage Rate is the yearly cost you owe to borrow money, including fees. This includes more than just interest rates, but also other fees that affect the overall cost of borrowing such as credit insurance. The APR is a ...