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Marketing Objectives
What you want a marketing initiative such as an advertising campaign to accomplish for the bottom line of your business. Common marketing objectives are customer acquisition, order value, engagement, and contribution to revenue. Objectives usually ...
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your ...
Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings. It can determine clear winners among deployed ...
Marketing Research
Gathering and analyzing information about a market to inform how best to offer a product or service to customers. Marketing research is based on the principles of scientific inquiry and should be objective and systematic. Common methods are focus ...
Affiliate Marketing
Marketing on websites can be complicated but some advertising platforms are making it easier by simply measuring what each side provides. For example, an online retailer might pay for leads or revenue that comes from the publishers’ sites. It's a ...