Quality Score

Quality Score

A Google Ads metric that rates how relevant your Pay-Per-Click (PPC) ads and Landing Pages are to your chosen keywords. Google doesn’t reveal its exact calculation, but your estimate is based on ad relevance to keywords, expected Click-Through Rate (CTR), and landing page experience. If you want to improve your Quality Score, Google recommends optimizing your ads and landing pages as well as revisiting your keyword strategy.

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