The percentage of users who click on the link in your digital marketing message after seeing it. For example, if 10,000 users see your display ad, and 10 users click on it, your click-through rate (CTR) is 0.001 or 0.1%. The same math applies to links within marketing emails, landing pages, and social media. CTR is a key success metric for an advertising campaign.
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Quality Score
A Google Ads metric that rates how relevant your Pay-Per-Click (PPC) ads and Landing Pages are to your chosen keywords. Google doesn’t reveal its exact calculation, but your estimate is based on ad relevance to keywords, expected Click-Through Rate ...
Conversion Rate
The percentage of user actions taken after total clicks on a display ad or other digital asset. Your marketing strategy defines your actions, which commonly include clicking on a second link, downloading an asset such as a B2B (business-to-business) ...
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who take the actions you want them to, such as clicking on a website link or purchasing a product online. Two key conversion rate optimization (CRO) strategies are A/B testing and personalized ...
Search Engine Marketing (SEM)
Paid advertising on a search engine results page (SERP). This is also called paid search. Search engine marketing (SEM) ads are used to drive traffic to websites but can include other calls to action, such as making a phone call or visiting a local ...