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Canonical URL
The "master version" of a page on your website that you want search engine crawlers to find. As you launch marketing campaigns and track users, information gets added to the end of your unique page URLs. From the crawlers’ point of view, this means ...
Contact Form
A page on a website that contains a brief questionnaire that allows users to provide information about themselves and indicate an interest in being contacted about your products or services. Common form fields are first name, last name, email ...
CRM
The practice of customer relationship management (CRM). The goals of CRM are to retain current customers, increase their spending, and convert prospects into new customers. CRM technology is used to manage information such as a summary of each ...
CPM
Cost per thousand impressions of an online ad. When an ad is served to a user, it’s counted as an impression. If an ad network charges you $1,000 for delivering 1 million impressions, your CPM is $1. A CPM model can be a good strategy if your ...
Cost Per Click (CPC)
A fee that a website publisher charges to serve your display ads on its site. Instead of paying for your ads to simply show up, you only pay when the audience interacts with them. Google is a major publisher of cost-per-click (CPC) ads, and it ...
Classified Advertising
Ads appearing on the same page and grouped into categories in a list-like format. Common categories are real estate, home services, clothing, and cars. Compared to display ads, classified ads usually don’t have images alongside the ad copy - and ...
Cost Per Acquisition (CPA)
How much you spend to win a single paying customer. Cost per acquisition (CPA) is a marketing success metric that can be calculated for a campaign, a digital marketing channel (such as email), or across all channels and tactics. At a campaign level, ...
Call to Action (CTA)
What you want your target audience to do after receiving your marketing message. The call to action (CTA) clearly articulates the next step: learn more, contact us, shop now, follow us, sign up. A/B testing offers a great opportunity to experiment ...
CSS
Cascading style sheet (CSS), a language that dictates how a web page looks. It covers layout, colors, fonts, font sizes, and more. The advantage of using CSS is that its rules can apply—cascade—across all of your web pages, reducing the time to code ...
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who take the actions you want them to, such as clicking on a website link or purchasing a product online. Two key conversion rate optimization (CRO) strategies are A/B testing and personalized ...
Creatives
The products of copywriters, graphic designers, and other creative advertising people—or simply the people themselves. If you’re looking at layouts, or mock-ups, of marketing emails, landing pages, or display ads, you’re looking at creatives—or ...
Canada Business Corporations Act (CBCA)
Governs federal, for-profit corporations formed, continued or amalgamated under this statute. This statute covers, among other things, laws relating to the incorporation of the corporation, its capacity and powers, management as well as matters ...
Credit
A credit entry is used to decrease the value of an asset or increase the value of a liability. In other words, any benefit giving aspect or outgoing aspect has to be credited in books of accounts. The credits are entered in the right side of ...
Cost of Goods Sold
The cost incurred in purchasing goods or services to sell them and generate revenue is called as the cost of goods sold. The account that is used track this cost is named as the Cost of Goods Sold account. Formula: Cost of Goods Sold = ...
Contra Entries
A contra entry is recorded when the debit and credit affect the same parent account and resulting in a net zero effect to the account. These are transactions that are recorded between cash and bank accounts. For example, a company withdraws cash from ...
Cash Basis Accounting
In cash basis accounting, revenues are reported on the profit and loss statement when cash is received by a business. Similarly, expenses are reported when cash is paid and not when they are incurred. For example, a business provides plumbing ...
Capital Or Equity
The fund invested by the owner in the business or the net amount claimable by the owner from the business is known as the Capital or Owner’s Equity or Net Worth. Formula: Owner’s Equity = Assets - Liabilities