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Direct Marketing
Marketing that is delivered directly to the customer via the company selling a product. It’s often called direct response marketing. It typically includes a call to action (CTA) requesting a desired response such as calling a phone number or visiting ...
Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand. Through integrated marketing, communications tactics such as display ads, landing pages, email marketing, direct mail, and ...
Search Engine Marketing (SEM)
Paid advertising on a search engine results page (SERP). This is also called paid search. Search engine marketing (SEM) ads are used to drive traffic to websites but can include other calls to action, such as making a phone call or visiting a local ...
Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings. It can determine clear winners among deployed ...
Marketing Objectives
What you want a marketing initiative such as an advertising campaign to accomplish for the bottom line of your business. Common marketing objectives are customer acquisition, order value, engagement, and contribution to revenue. Objectives usually ...