Influencer Marketing
Dropshipping
An e-commerce model where the seller doesn’t own any inventory or handle any of the shipping responsibilities. When a customer makes a purchase, the seller processes the order and transfers it to a third-party supplier—like a wholesaler or ...
KPI
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives. Although different businesses use different metrics, KPIs are always central to understanding how your ...
Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online, allowing your online business to increase conversions, conversion rates, average order values and decrease cart abandonment, ...
Omnichannel Marketing
Omnichannel Marketing Omnichannel marketing creates a cohesive, integrated shopping experience across a brand’s sales touchpoints—including brick-and-mortar locations, events, mobile devices, and online stores. It uses data and analytics to create ...
Drip Campaign
A series of automated emails sent to people who take a specific action. For any given action, you can choose how many emails to send and the rate at which to send them. These emails can be personalized with data like the contact’s name and specific ...
Vision Statement
A brief description of a company’s long-term goals. Vision statements tend to be highly aspirational, serving to guide decision making, unify and motivate employees, and even inspire customers. Vision statements (focused on the future) are often ...
Unique Selling Proposition
A statement that concisely states what you sell, to whom you sell it, and why it’s better/different than what else is out there. It can be applied to either an individual product or an overall company. When someone reads your USP, they should be ...
Product Differentiation
What makes your product or service different and more appealing to customers than other options in your category. Product differentiation is what gives you a competitive advantage in your market. Product differentiators can include better quality and ...
Marketing Mix
The 4Ps marketing mix concept (also known as the 4ps of marketing) was introduced by Jerome McCarthy in his book: "Basic Marketing: A Managerial Approach". It refers to the thoughtfully designed blend of strategies and practices a company uses to ...
Customer Data Platform (CDP)
A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives. ...
Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost. The ROI formula is: (profit minus cost) / cost. If you made $10,000 from a $1,000 effort, your return on investment (ROI) would be 0.9, or 90%. This can be also usually obtained ...
Search Engine Results Page (SERP)
The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads. Thanks to search engine optimization (SEO), ...
Transactional Email
Transactional emails are automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction. Every interaction you have with a customer or prospect is critical. Whether it’s the first email of a ...
Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand. Through integrated marketing, communications tactics such as display ads, landing pages, email marketing, direct mail ...
Audience Segmentation
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections. The subgroups can be based on demographics such as geographic location, gender identity, age, ...
Marketing Analytics
A math-based discipline that seeks to find patterns in your marketing data to increase actionable knowledge that you can use in your marketing strategy to improve your marketing performance. Analytics employs statistics, predictive modeling, and ...
Email Marketing
The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, ...
Customer Relationship Management (CRM)
The practice of customer relationship management (CRM). The goals of CRM are to retain current customers, increase their spending, and convert prospects into new customers. CRM technology is used to manage information such as a summary of each ...
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your ...
Marketing Automation
The logic or rules that enable marketing software to take over customer communications or behind-the-scenes business processes that would otherwise be handled by people. Automation can help small business marketers bring their strategy to life ...
Bounce Rate
The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages, ultimately damaging ...
A/B Tests
Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post. In an A/B test, half of your audience automatically receives “version A” and ...
Direct Mail Marketing
A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent. These ...
Email Automation
The use of predefined rules to trigger email messages and personalize your messages based on specific actions customers take—or don’t take, using email or marketing automation software. Some examples include when you automate welcome emails sent when ...
Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code (remarketing code) on your website adds them to a ...
Digital Marketing
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that ...
Go-to-Market Strategy
A plan that helps you launch your new business, product, service, or brand to your customers. It usually includes target audience research, the key differentiators in your market, and a planned approach for marketing and distribution. Whenever you’re ...
Social Media | A Quick Guide
An Article providing a brief description of social media categories and a list of principal social media websites and services. The descriptions of social media categories include blogs, social and business networking sites, digital media sharing ...
Using Instagram Liked Stories
Are you tired of stuffed DMs every time you post a story on Instagram? Well, say goodbye to that because Instagram strikes back! A useful tool for all content creators out there has been announced by Instagram – story likes. So far, if someone loved ...
How Instagram Is Trying To Appeal To A Younger Audience ?
You can’t say you haven’t noticed how Social Media networks are trying to get closer to the Tik-Tok style and adapt to the younger audience. And who can blame them? Facebook, now called Meta, is famous for its revolutionary changes, but as Instagram ...
How To Get Viral On TikTok ?
Remember early March 2020 when no one really knew what TikTok was, and the one who knew thought it was for kids? Little did we know that it would take the world by storm in the middle of a pandemic. There was a lot of discussion on the ...
Rules & Requirements For Obtaining A Verified Business Or Personal Page
We’ve got some news for influencers and business pages – recently announced changes from Facebook and Instagram mean more hoops will need to be jumped through to obtain a page verification. The announcement was made in a recent blog post published on ...
How To Target Social Media Users For Organic Growth ?
GREAT STRATEGIES FOR GAINING FOLLOWERS NATURALLY What would 1,000 more followers on social media mean to you? Gaining followers could establish you as a credible member of your brand’s field. Or, followers could translate to sales. There might be ...
How To Set Up Your Facebook Page For Success ?
REACH MORE CUSTOMERS ON FACEBOOK WITH THESE TECHNIQUES There’s never been a better time to promote your business on Facebook. The platform has gone through plenty of changes since its launch in 2004, and most recently, it has emerged as a game ...
Why You Should Work With Influencers ?
EVERYTHING YOU NEED TO KNOW | INFLUENCER MARKETING It’s no secret that social media has taken over our daily lives. Networks like Instagram and Youtube have paved the way for new and lucrative career opportunities for those with large followings; ...
Top 10 Benefits Of Adding Influencer Marketing Yo Your Strategy
HOW INFLUENCER MARKETING CAN TRANSFORM YOUR BRAND'S MARKETING STRATEGY You may have heard that brands have found success working with influencers – but is the influencer marketing strategy right for you? Trust us: the benefits of influencer marketing ...
How To Find The Right Influencer For Your Brand ?
EXPLORING THE DIFFERENT TYPES OF INFLUENCER BY PLATFORM, NICHE, ENGAGEMENT & FOLLOWERS While most brands would kill to have a partnership with one of the Kardashians or Jenners, not all influencers are a good fit for every brand. After all, it ...
How To Use TikTok For Business ? Why You Should Do It ?
It’s March 2020 and you’re thinking of how to keep your business alive. You hear everyone talking about this app and its popular dances, lipsyncs and challenges. You think – nah, it’s just another social media platform everyone will forget about in ...
Sharing On Social Media ! The Benefits Of Free Publicity
We mentioned how sharing your blog posts on social media can bring a lot of benefits to your brand. Since the importance of doing that cannot be highlighted enough, this article will go into more detail and tackle the aspects of social media you ...
Top 5 Benefits of Influencer Marketing
You probably already heard of the term ‘influencer marketing’ and noticed how popular it is. You might think it’s only a trend and isn’t that relevant, important, or beneficial. And you would be wrong. Because, actually, it’s beneficial for both the ...
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