Overview
Customer Acquisition Cost
Customer acquisition cost (CAC) is the amount of money a company spends to get a new customer. It helps measure the return on investment of efforts to grow their clientele. CAC is calculated by adding the costs associated with converting prospects ...
Conversion Rate
The percentage of user actions taken after total clicks on a display ad or other digital asset. Your marketing strategy defines your actions, which commonly include clicking on a second link, downloading an asset such as a B2B (business-to-business) ...
Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers. Target audiences can be based on demographic information ...
Why To Use Paid Ads ? The Benefits of Paid Advertising
Paid advertising is one of the best ways to bring in new customers and increase brand awareness, especially if you’re new to the business world. With paid ads, you’re practically guaranteed to reach the audience you’re aiming for and get qualified ...