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Partnership
The relationship which subsists between two or more persons carrying on business with a view to profit. In Canada, a partnership is not a separate legal person like a corporation. Partnerships are governed by the laws of the jurisdiction in which ...
Preferred Shares
A class of shares in a corporation that typically entitles the holders to certain preferences and rights over the common shareholders, such as the right to receive dividends and distributions on the corporation's dissolution or liquidation before any ...
Prime Rate
Also known as prime interest rate or prime lending rate. The lowest annual rate of interest that a Canadian commercial bank makes available to its best and most creditworthy customers. A bank may, however, charge an interest rate that is below its ...
Pro Rata
A term meaning proportionately; apportioned according to a relative amount. For example, if two lenders each hold 50% of the loan, a pro rata distribution of a principal payment received by the borrower would mean that each lender would receive 50% ...
Patent Act
This statute governs matters relating to Patents of invention in Canada.
Patent
A type of Intellectual Property (IP), a right, granted by the Canadian government, to exclude others from making, using, or selling a person's invention in Canada. Canadian patent law is governed by the Patent Act.
Person
Reference to a person can include an individual, partnership, unincorporated association, unincorporated syndicate, unincorporated organization, trust, trustee, executor, administrator or other legal representative.
Provincial Sales Tax (PST)
A form of direct consumption taxation imposed by several of the Canadian provinces. Other than Alberta, each of the provinces that do not impose Harmonized Sales Tax (HST) impose a provincial sales tax (PST). Provinces in which the HST apply are ...
Professional Services Automation (PSA)
Professional Services Automation is software, such as ConnectWise, designed to assist IT consultants and other service providers with project management and resource management for client projects and utilization rate management for billable staff.
Proactive Monitoring
Proactive monitoring (often referred to as Remote Monitoring and Management or “RMM”) continually monitors the stability and security of your IT system for maximum uptime. It tracks and maintains your desktops, routers, mobile devices, and networks ...
Port
When an application wants to send or receive traffic, it has to use a numbered port between 1 to 65535. This is how you can have multiple applications on a computer using the network and each application knows which traffic is for it.
Phishing
Phishing is a type of social engineering where an attacker sends a fraudulent message designed to trick a human victim into revealing sensitive information to the attacker or to deploy malicious software on the victim's infrastructure like ...
PC
Usually refers to an IBM PC or compatible, or when used generically, to a “personal computer”. In a different context, PC also is an abbreviation for “politically correct.”
Patch
Piece of software designed to update a computer program or its supporting data, to fix or improve it. This includes fixing security vulnerabilities and other bugs, and improving the usability or performance.
Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new ...
Product Differentiation
What makes your product or service different and more appealing to customers than other options in your category. Product differentiation is what gives you a competitive advantage in your market. Product differentiators can include better quality and ...
Promotions
Marketing communications designed to inform target audiences about products or services and persuade them to buy them. There are 4 general types of promotions: advertising, sales promotion, personal selling, and publicity. Let’s say your company ...
Pay-Per-Click (PPC)
An online advertising campaign that a company pays for only when users interact with the ads. Instead of paying for your ads to simply show up on a publisher’s website, you pay for user clicks. Pay-per-click (PPC) refers to a type of campaign. Cost ...
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your ...
Product Range
A set of versions of one product from the same brand, each tweaked to appeal to a different audience segment. These versions are relatively slight variations on a theme instead of major departures in features and benefits.
Paid Search
Online advertising that is triggered when users perform searches using keywords that a company has purchased. Ads look like organic search results, but they appear more prominently on a search engine results page (SERP) than they would have ...
Promotional Mix
The combination of promotions (advertising, sales promotion, personal selling, publicity) you use to deliver marketing messages to your target audience. A promotional mix should be planned out strategically to support your marketing objectives. ...
Product Positioning
The image of your product or service that you want members of your target audience to have in their minds. Because first impressions of your brand count, it can be helpful to craft a positioning statement that communicates how your product or service ...
PDF
A Portable Document Format (PDF) is a file that looks like a printed document and is compatible across computer systems. Adobe Systems developed the .pdf format, which allows people to view, download, save, share, and print the file regardless of ...
Product Lifecycle
The stages a product goes through during its time on the market. There are 4 stages: introduction, growth, maturity, and decline. The stage your product is in helps inform your marketing objectives and promotional mix. For example, raising awareness ...
Profit & Loss Statement
The Profit and Loss statement helps you to assess the financial position of a business by providing the details of incomes and expenses incurred by a business during a particular accounting period. The statement displays net profit or net loss of a ...