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Mediation
A flexible, voluntary and confidential form of alternative dispute resolution (ADR), in which a neutral third party assists parties to work towards a negotiated settlement of their dispute, with the parties retaining control of the decision whether ...
Multi-Factor Authentication (MFA)
An authentication method in which a computer user is granted access only after successfully presenting two or more pieces of evidence to an authentication mechanism: knowledge, possession, and inherence. Two-factor authentication is a type, or ...
Monitor
The part of a computer that contains the screen where messages to and from the central processing unit (CPU) are displayed. Monitors come in a variety of sizes and resolutions. The higher the number of pixels a screen is capable of displaying, the ...
Microsoft Windows
A group of operating systems for PC or compatible computers; Windows provides a graphical user interface so you can point and click to indicate what you want to do.
Microsoft Teams
Microsoft Teams, also referred to as simply Teams, is a unified communication and collaboration platform that combines persistent workplace chat, video meetings, file storage, and application integration.
Microsoft Exchange
Microsoft Exchange Server is the server side of a client–server, collaborative application product developed by Microsoft. It is part of the Microsoft Servers line of server products and is used by enterprises using Microsoft infrastructure products. ...
Megabyte (Meg or MB)
Megabyte also known as MB is a unit of measurement that is used to calculate the amount of storage in your device. Devices such as your flash drive, computer and phones. It’s usually sufficient to think of a megabytes as one million bytes.
Managed Security Service Provider (MSSP)
A managed security service provider (MSSP) provides outsourced monitoring and management of security devices and systems. Common services include managed firewall, intrusion detection, virtual private network, vulnerability scanning and anti-viral ...
Managed Antivirus
Managed Antivirus is a centrally managed software option that protects all of the computers at a business from virus threats. The “managed” part means that an IT provider installs the software on a company’s computers and other devices and schedules ...
Man-in-the-Middle Attacks
A man-in-the-middle attack requires three players. There’s the victim, the entity with which the victim is trying to communicate, and the “man in the middle,” who’s intercepting the victim’s communications. Critical to the scenario is that the victim ...
Male Connector
A cable connector that has pins and plugs into a port or interface to connect one device to another.
Mail Server
A networked computer dedicated to supporting electronic mail. You use a client program like Microsoft Outlook for retrieving new mail from the server and for composing and sending messages.
Machine Learning
Machine learning is the study of computer algorithms that improve automatically through experience. It is seen as a subset of artificial intelligence.
MAC Address
Each network interface has a media access control address, or MAC address — also known as a physical address. This is a unique identifier designed to identify different computers on a network. MAC addresses are usually assigned when a manufacturer ...
MAC
Media Access Control; The hardware address of a device connected to a shared network.
Marketing Mix
The 4 “P”s: price, product, promotion, and place (point of sale). Your marketing mix covers these must-have elements when bringing a product to market. The marketing mix is inextricable from the marketing objectives in your business plan. Some ...
Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions. Weather predictions, batting averages, and ...
Marketing Objectives
What you want a marketing initiative such as an advertising campaign to accomplish for the bottom line of your business. Common marketing objectives are customer acquisition, order value, engagement, and contribution to revenue. Objectives usually ...
Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings. It can determine clear winners among deployed ...
Meta Keywords
Words and phrases in the HTML meta keywords tag of a web page. Meta keywords help search engines identify what the page is about and rank its relevance to user searches accordingly. The keywords in your tag should reflect the content of your page. ...
Meta Description
A brief summary of what a web page is about in the HTML code of the page. Character counts may vary by search engine, but 160 characters with spaces is a good guideline. Search engines consider meta descriptions when ranking your page for relevance ...
Meta Tags
HTML code that helps search engines understand, evaluate, and rank web pages. Meta tags include meta description (a summary of the page), meta keywords (words and phrases used in the content of the page), and a canonical URL (the master version of a ...
Market Share
The percentage of the market for your product or service that you want to capture. The formula for market share is: a company’s sales / industry sales over the same time period. To improve market share, companies may focus on strengthening customer ...
Marketing Research
Gathering and analyzing information about a market to inform how best to offer a product or service to customers. Marketing research is based on the principles of scientific inquiry and should be objective and systematic. Common methods are focus ...
Marketing Collateral
Digital or print materials that accompany a primary advertising campaign. Before the internet, “collateral” was practically synonymous with “brochures” that supported traditional TV commercials, such as a savings account brochure from your local bank ...