- G -
General Agreement on Tariffs and Trade (GATT)
A multilateral trade agreement that came into force in 1948. See The General Agreement on Tariffs and Trade, World Trade Organization, July 1986.
Goods & Services Tax (GST)
A federal tax imposed under Part IX of the Excise Tax Act that applies to the supply of most Goods and services in Canada. Currently set at a rate of 5% on the sale price of non-exempt goods or services. The GST is a value-added tax, therefore, ...
Goods
Tangible personal property over which a debtor can grant a security interest in, to secure the payment and performance of an obligation. Common examples of goods are inventory and equipment.
Gigabyte (Gig or GB)
Gigabyte also known as GB is a unit of measurement that is used to calculate the amount of storage you have on devices such as flash drives, computers and phones. It’s usually sufficient to think of a gigabyte as approximately one billion bytes or ...
Gateway
A gateway is a device that routes traffic between networks. For example, at home, your router is your gateway. It provides a “gateway” between your LAN and WAN.
Google Analytics
A platform that measures and reports on website traffic. It provides information about how people use your website, which includes the most popular content, the time spent on each page, and what devices are used to browse. Google Analytics can be ...
Google My Business
A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services. A cover ...
Google Search Console
A Google tool that helps you optimize your website content to improve its performance and your search engine optimization (SEO) efforts. You can submit URLs and full sitemaps to Google Search Console to make sure your most important pages are indexed ...
Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list. ...
Gross Rating Points
A math equation that multiplies the number of times an ad is run by the percentage of the target audience that sees it, multiplied by 100. Gross rating points (GRPs) are commonly used in television ad buying to help media planners decide when and ...
Google Algorithm
Algorithms are a list of mathematical calculations and if/then statements that decide what action a computer program should take. The Google algorithm is the rules-based system Google uses to sort through hundreds of billions of websites to deliver ...
Google Ads
Google Ads is the software platform Google uses to power its ad network. Advertisers choose which keywords are most relevant to their products and how much they want to pay for their campaigns. The ads appear at the top of Google’s search engine ...
Goodwill
Goodwill is a compensation paid for the reputation established by a business. It can be realised only at the time of an acquisition. Hence, it is termed as an Imaginary Asset. A reputed organization will obviously be acquired at a higher rate than ...