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Affiliate Marketing
Marketing on websites can be complicated but some advertising platforms are making it easier by simply measuring what each side provides. For example, an online retailer might pay for leads or revenue that comes from the publishers’ sites. It's a ...
Alt Text
Text that shows in place of images or pops up when you hover your mouse over an image. Alt text, or alternative text, is written into the HTML code of a web page to describe an image in case the image doesn’t show. This can happen for a few different ...
Affiliate Network
A specially selected group of website publishers who partner with an advertiser to deliver leads or sales and receive a commission based solely on their performance. Here’s a simple example: A shoe company partners with a few highly influential ...
Advertorial
Advertising and editorial content combined. If you think of a traditional printed magazine or newspaper, the line between ads and editorial articles is distinct—and often literal. An advertorial brings the 2 formats together to educate readers about ...
AdSense
AdSense is a marketing program that Google uses to pay website publishers to allow Google to run relevant ads on their websites. Of course the publishers do have control on what ads they rather put on their website and what ads do not belong. The ads ...
Ad Extensions
Specific information you can tack onto your Google Ads to help them perform better. There are several options, including: store location, call button, product pricing, seller rating, app download, and additional website links. Google doesn’t charge ...
Ad Copy
Ad copy is a business letter designed to try and convince potential customer that your product or service is worth their time, money and faith. Ad copy is the headline of a display ad, the subject line of a marketing email, the call to action (CTA) ...
Advertising Budget
Advertising Budget is when a company sets aside a certain amount of money to help promote their products and or services towards a targeted audience. Typically the money goes specifically towards the costs of photography, mailing, printing, paid ...
Audit Trail
What's an Audit Trail ? An audit trail is a timestamped record of all the actions taken with your financial transactions. It can point to where a transaction originates, track changes made to it, and defend you from fraud. Of course, in many ...
Assets
Assets are anything tangible or intangible that adds value when owned by a business. They are of economic benefit too, as they increase the value of a business. Assets can either be expressed in cash or can be converted to cash. Assets are of two ...
Amortization
Amortization is the process of spreading a value over a period and reducing that value periodically. The word may refer to either reduction of an asset value (spreading advance payment over invoices) or reduction of a liability (periodic payment ...
Accrual Basis Accounting
Any transaction where the amount involved becomes due for payment or yet to be received in the future is known as an accrued amount. In accrual basis accounting, revenues are reported on the profit and loss statement when they are earned and not when ...