Video ads that appear across YouTube. Since Google owns YouTube, YouTube advertising shares many of the core features of Google Ads, but with 1 big difference: They’re videos. Ads can play before (“
Pre-Roll”) or after (“
Bumper”) a video a user has selected. They can also be inserted into the middle of a playlist (“
TrueView”) or a video longer than 10 minutes (“
Mid-Roll”). YouTube ads can be
Pay-Per-Click (PPC) or pay per view based on their length and placement.