Why You Should Value Quality Over Quantity With Your Website's Backlinks ?

Why You Should Value Quality Over Quantity With Your Website's Backlinks ?

If you want your site to perform well in searches, you probably keep up to date with what Google reports is good or bad for SEO. On a recent livestream, Google’s John Mueller revealed that one metric is not as important as you may have previously believed: the number of backlinks.

Mueller, who you may recognize as the Trends Analyst for Google Search Central, discussed the relevance of backlinks in searches on a Google hangout on Feb. 19. The livestream was part of the long-running Google Search Central SEO hangout series, on which Mueller and other Google team members chat about SEO secrets and trends.

According to Mueller, backlinks are important – but it is their quality, not quantity, that will affect search performance.

When asked whether the number of unique backlinks mattered more or less than the total number of backlinks, Mueller said, “I don’t think we differentiate like that in our systems. From my point of view, I would tend not to focus on the total number of links to your site, or the total number of domain links to your website, because we look at links in a very different way.”

He added that the relevancy of the links is what Google actually keeps an eye out for:

“We try to understand what is relevant for a website, how much should we weigh these individual links, and the total number of links doesn’t matter at all. Because you could go off and create millions of links across millions of websites if you wanted to, and we could just ignore them all.”

He then provided an example:

“There could be one really good link from one website out there that is, for us, a really important sign that we should treat this website as something that is relevant because it has that one link (…) maybe from a big news site’s home page, for example.”

Site owners who have stressed over the quantity of backlinks can rest easy now. It turns out, as Mueller explained, relevance is what Google really cares about.


    • Related Articles

    • Backlinks

      Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent another website's traffic coming to your own site. The quality and quantity of your backlinks can help you ...
    • How Videos Can Add Value To Your Website ?

      INCREASE YOUR ENGAGEMENT WITH VIDEOS If a picture says a thousand words, how many words can a video say? That’s a complicated answer, but one thing isn’t complicated: the fact that video marketing can transform your brand’s website. Videos are an ...
    • Why You Should Start Blogging ? The Benefits Of Having A Blog On Your Website

      We’re not saying you should let go of your business and start an influencer career. But, if you don’t have it already, consider having a blog page on your website. Long gone are the days when only a specific brave person had a blog where they would ...
    • How to Optimize Your Website

      This is how to optimize your website. 
    • Understanding Local SEO Audits

      TIPS FOR MASTERING THE ART OF LOCAL SEO AUDITS Looking to drive more local traffic to your brick and mortar business? It may be time for a local SEO audit. And no, before you ask, this has absolutely nothing to do with financials. In fact, it’s not ...