Generally, internet or mobile-based applications that allow end-user interaction. While traditional media provided for one-way communication (for example, from a publisher to readers), social media enable bidirectional and multidirectional communications between and among users. Social media exist as both:
- Sites and applications dedicated to user interactivity, for example, social networking sites.
- Social or interactive features of otherwise traditional sites, for example, a blog that invites user comments on an otherwise static website.
Social Media takes many forms, including:
- Social and business networking, such as Facebook and LinkedIn.
- Blogging and microblogging, including blogs on traditional websites and applications like Twitter.
- Content sharing (including user-generated content) and viral publications, such as YouTube.
- Virtual worlds and multiplayer online role-playing games.