Market Share

Market Share

The percentage of the market for your product or service that you want to capture. The formula for market share is: a company’s sales / industry sales over the same time period. To improve market share, companies may focus on strengthening customer loyalty or innovating products and services. They may also buy key competitors.
    • Related Articles

    • Marketing Mix

      The 4 “P”s: price, product, promotion, and place (point of sale). Your marketing mix covers these must-have elements when bringing a product to market. The marketing mix is inextricable from the marketing objectives in your business plan. Some ...
    • Marketing Research

      Gathering and analyzing information about a market to inform how best to offer a product or service to customers. Marketing research is based on the principles of scientific inquiry and should be objective and systematic. Common methods are focus ...
    • Bull Market

      When shares of assets such as crypto, stocks, commodities and bonds start to increase in value then the phrase “Bull Market“ starts to take place in conversation. It may also apply for other types of investments like real estate. In a bull market ...
    • Affiliate Marketing

      Marketing on websites can be complicated but some advertising platforms are making it easier by simply measuring what each side provides. For example, an online retailer might pay for leads or revenue that comes from the publishers’ sites. It's a ...
    • Direct Marketing

      Marketing that is delivered directly to the customer via the company selling a product. It’s often called direct response marketing. It typically includes a call to action (CTA) requesting a desired response such as calling a phone number or visiting ...