SPOILER ARLET | GOOGLE DOESN'T WANT IT TO BE, AT LEAST NOT FOR WRITTEN CONTENT
I was scrolling through TikTok when Keanu Reeves came up on my feed. As always, he was being awesome, recreating his most famous movie scenes. But, while I was watching the video, I couldn’t help but think how this type of shenanigans doesn’t really fit Keanus’s personality. And then I noticed – there was something different about his face. The movement of his body was completely normal, but his face was a bit off. And only after watching the video a few times was I finally able to realize it wasn’t Keanu – it was AI.
I have heard about this happening soon and how certain celebrities are against it since a lot of their credibility can be lost in a second. And in a world of cancel culture and vague research, this type of content could potentially ruin someone’s career and life’s work. I couldn’t help but think about this and its effect on content marketing in general? It works great for Instagram, for example – there is an AI influencer, always available, always up, always ready to post and engage the audience.
When you think about it, having AI do all the hard work for free sounds like a dream. But what about the good old written word? Can someone do that, too? Of course, it can.
AI FOR CONTENT
A bunch of people are using AI for creating content, it’s a known fact. The tools have become much more sophisticated and the final product is hard to distinguish from the real deal, written by a human. With GPT-3 and machine learning tools, it can seem like a content writer’s job just got a whole lot easier. Not so fast! Language is very complex and for now, it’s better to keep a real human doing the work (fingers-crossed that my boss is reading this!).
All jokes aside, when it comes to AI-generated content, there is a lot of debate in the SEO community. Plus, Google just said it’s considered spam, so there’s that.
**the crowd goes wild**
AI-GENERATED CONTENT AGAINST GOOGLE’S GUIDELINES
During a recent office hangout, Google’s John Mueller said that any content that is automatically generated with AI writing tools is considered spam and that if Google’s webspam team happens to find it – they can take action. However, it’s not known if Google can actually identify the content written by machines. Mueller also explained that Google doesn’t care about how the AI writing tools are being used – using them in any capacity is considered spam and is currently against their Webmaster Guidelines and could lead to a manual penalty.
“For us, these would, essentially, still fall into the category of automatically generated content which is something we’ve had in the Webmaster Guidelines since almost the beginning.
And people have been automatically generating content in lots of different ways. And for us, if you’re using machine learning tools to generate your content, it’s essentially the same as if you’re just shuffling words around, or looking up synonyms, or doing the translation tricks that people used to do. Those kind of things.
My suspicion is maybe the quality of content is a little bit better than the really old-school tools, but for us, it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines. So we would consider that to be spam.” – John Mueller said.
WHAT DOES THAT MEAN FOR YOU?
Well, it could be that Google’s algorithms can’t really detect your AI-generated content and you will live happily ever after.
It could also mean that eventually if someone notices it – you will face a penalty from Google.
Still, artificial intelligence is being used by respectable organizations like the Associated Press, which started using it in 2014. A lot of good can actually come from AI-generated content – overcoming language barriers, dealing with writer’s block – you name it. As long as someone at least proofreads it, it could actually work.
However, if I were you, I would stay away from it – at least for now. Call me crazy, but doing something on your own and reaping all the praise is way cooler than having a robot do it and face penalties in the end.
But who knows, if the evolution of AI means Keanu will live forever – I’m here for it!
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