Inbound Marketing

Inbound Marketing

A marketing strategy that encourages people to actively seek out and engage with your brand. Social media, content marketing (such as sponsored content and blogs), and search engine optimization (SEO) are common tactics. Inbound marketing offers consumers something they want—information, entertainment, a chance to be heard—and places information about a product and service within this context. Inbound marketing attracts prospects and encourages them to engage with your brand in the hopes of converting them to paid customers.

    • Related Articles

    • Backlinks

      ​​​​Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else. The quality and quantity of your backlinks can help ...

    • DMARC

      Domain-based Message Authentication, Reporting & Conformance (DMARC) is a widely recognized email protocol that helps people and businesses protect their email addresses and domains from being misused by third parties. It helps identify that an email ...

    • Direct Marketing

      Marketing that is delivered directly to the customer via the company selling a product. It’s often called direct response marketing. It typically includes a call to action (CTA) requesting a desired response such as calling a phone number or visiting ...

    • Digital Marketing

      Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many ...

    • Integrated Marketing

      The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand. Through integrated marketing, communications tactics such as display ads, landing pages, email marketing, direct mail, and ...