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Social Media Marketing
Using social media to advertise a brand, products, or services. Social media marketing allows a brand to insert itself into ongoing conversations on channels such as Twitter, Facebook, and Instagram. Best practices for social media marketing include ...
Facebook Business Page
Your business’s home on Facebook. At a minimum, it includes a name, description, profile, cover photo, and a call to action (CTA) such as “visit our website” or “give us a call.” These pages can include images, videos, and text about your brand and ...
LinkedIn Profile
Your individual landing page on LinkedIn. Like a resume, professional bio, or CV, the purpose of your LinkedIn Profile is to describe your experience, education, and skills in a succinct format for potential employers or business partners. LinkedIn ...
Facebook Ads
Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites. They come in a variety of formats—single image, video, slideshows, and more—and can be ...
Direct Marketing
Marketing that is delivered directly to the customer via the company selling a product. It’s often called direct response marketing. It typically includes a call to action (CTA) requesting a desired response such as calling a phone number or visiting ...