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Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions. Weather predictions, batting averages, and ...
User Experience (UX)
How a person feels about using a product or service. The discipline of User Experience (UX) makes digital experiences efficient, effective, and sometimes entertaining. In the world of digital marketing, UX is often equated with optimizing the User ...
User Interface (UI)
The visual and audio elements on a website or app presented to a visitor. User interface (UI) elements can include text, images, sound, animation, video, or a combination of them. Keep in mind UI elements may be rendered in different ways depending ...
Direct Marketing
Marketing that is delivered directly to the customer via the company selling a product. It’s often called direct response marketing. It typically includes a call to action (CTA) requesting a desired response such as calling a phone number or visiting ...
Distribution Channel
The path a product or service takes as it travels from where it is created to the person who will use it. In marketing, distribution channels are typically broken into business-to-business (B2B) and business-to-consumer (B2C). B2B deals with the ...