A list of email addresses that your business can send marketing emails to. Email lists are usually segmented—or broken into smaller groups based on their interests or behaviors—so you can customize your messaging to be more relevant, interesting, and effective. To create them, you can collect email addresses at the time of purchase, through pop-up forms on your website, and a variety of other simple tactics.
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Email Marketing
The use of email to promote a business’s products and services. Email marketing can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your ...
List Broker
A business that specializes in sourcing contact lists that direct marketers can rent for an email or marketing campaign. List brokers typically have access to a huge variety of lists and existing relationships with list owners. They also have ...
Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take. Some examples include a welcome email that sends when a customer signs up for a mailing list, or a quick reminder that the customer placed ...
Promotions
Marketing communications designed to inform target audiences about products or services and persuade them to buy them. There are 4 general types of promotions: advertising, sales promotion, personal selling, and publicity. Let’s say your company ...
Abandoned Cart
While a customer is shopping online on an E-commerce site they will tend to leave their shopping carts full of products instead of proceeding to check out. They will neglect their shopping carts for multiple reasons, they are not ready to continue ...