Augmented Reality (AR)

Augmented Reality (AR)

Augmented Reality (AR) is a system takes both the real world and the virtual world and combines them to allow real-time interactions also accurate 3D registrations of items/objects. Virtual reality differs from augmented reality in that it affects a person's experience of the world by replacing their real-world environment with a virtual/digital one .AR can be classified into two main types: immersive AR and peripheral AR. Immersive AR is when the virtual reality completely encompasses the user's field of view in a way that it is difficult to distinguish between the real world and the virtual reality. Peripheral AR, on the other hand, allows a person with limited mobility to interact with information without having to fully enter or exit the virtual reality.

AR can be used by a company to show potential customers how a product might look in their home/office. Revealing a AR NFT, Introduce novel campaigns and gather useful user data . For example, they could give away AR content and allow customers to scan virtual objects in the store with their smartphones in order to unlock new product information or rewards.

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