Audience Segmentation

Audience Segmentation

Audience Segmentation is a marketing strategy that identifies and delivers more tailored messages to groups within a target audience is one using what are often called "key segments". These segments can be based on demographics, like age, where they’re located, gender identity or by ethnicity. It is important to create segments of your audience based on factors such as behavior, values, beliefs, In this example, a segment based on psychographics would include the customer's past purchases or demographics like age or gender. 

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