Anchor Text

Anchor Text

A link includes links or citations that point to a page on a website, an email sent from one person to another via email, or an asset within digital properties. “read more” is a good example of Anchor Text, It is in fact the most important part of the user experience. Anchor text helps determine where users land on your site and is important when it comes to achieving higher rankings. Search engines also take into account the anchor text and its relevance.

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