Alpha Version

Alpha Version

Alpha versions are the first versions of a product that is not complete or ready for release, typically preliminary versions of software released to test its usability and interface. Alpha testing often takes place with a group external to the company, with outside volunteers. Sometimes it is done in market research and distributed as a beta to outside volunteers. Alpha testing is a useful process for software development. Generally, it will start after the dev team is ready to test and will continue on until all gaps in the code have been filled. This is where you will find the most bugs and problems, but in rare cases, some alpha versions can be very stable.

    • Related Articles

    • Direct Marketing

      Marketing that is delivered directly to the customer via the company selling a product. It’s often called direct response marketing. It typically includes a call to action (CTA) requesting a desired response such as calling a phone number or visiting ...
    • Digital Marketing

      Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many ...
    • Integrated Marketing

      The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand. Through integrated marketing, communications tactics such as display ads, landing pages, email marketing, direct mail, and ...
    • Inbound Marketing

      A marketing strategy that encourages people to actively seek out and engage with your brand. Social media, content marketing (such as sponsored content and blogs), and search engine optimization (SEO) are common tactics. Inbound marketing offers ...
    • Nonprofit Marketing

      Marketing with objectives that advance a nonprofit organization’s cause versus driving a business’s profitability. This is also referred to as “cause marketing.” Common goals for nonprofit marketing initiatives include raising awareness, increasing ...