A/B Tests

A/B Tests

A/B tests signifies that companies will create two versions of a digital asset to see which of the two users will have a better reaction towards. It's important to analyze different marketing channels and understand what works best for your company. Case studies show that some of the most successful campaigns are based on A/B testing various ads and landing pages in order to find the best option for your audience. The performance of each version can vary based on the success goal and how easy it is to achieve. They can either vary depending on what the user does (such as whether they click a link, complete a form, or buy) or be based off target demographics.

    • Related Articles

    • LinkedIn Advertising

      A platform for promoting your company’s products or services on LinkedIn. Several formats are available, including text-only ads, sponsored ads with images and button links, and sponsored InMail communications. The LinkedIn advertising platform ...

    • Marketing Research

      Gathering and analyzing information about a market to inform how best to offer a product or service to customers. Marketing research is based on the principles of scientific inquiry and should be objective and systematic. Common methods are focus ...

    • Direct Marketing

      Marketing that is delivered directly to the customer via the company selling a product. It’s often called direct response marketing. It typically includes a call to action (CTA) requesting a desired response such as calling a phone number or visiting ...

    • Digital Marketing

      Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many ...

    • Inbound Marketing

      A marketing strategy that encourages people to actively seek out and engage with your brand. Social media, content marketing (such as sponsored content and blogs), and search engine optimization (SEO) are common tactics. Inbound marketing offers ...